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—
David Jobber
408 pages • first pub 2002 (editions)
ISBN/UID: 9781526849007
Format: Paperback
Language: German
Publisher: Not specified
Publication date: Not specified
Description
"Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its...
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—
David Jobber
408 pages • first pub 2002 (editions)
ISBN/UID: 9781526849007
Format: Paperback
Language: German
Publisher: Not specified
Publication date: Not specified
Description
"Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its...