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Mainak Dhar
304 pages • missing pub info (editions)
ISBN/UID: 9780143425700
Format: Paperback
Language: English
Publisher: India Portfolio
Publication date: 01 June 2016
Description
What is the similarity between selling a brand and standing out for promotion? Can the principles of B2B marketing really give marriage a happily ever after? Is using celebrities to sell shampoo the same thing as getting references for your resume...
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—
Mainak Dhar
304 pages • missing pub info (editions)
ISBN/UID: 9780143425700
Format: Paperback
Language: English
Publisher: India Portfolio
Publication date: 01 June 2016
Description
What is the similarity between selling a brand and standing out for promotion? Can the principles of B2B marketing really give marriage a happily ever after? Is using celebrities to sell shampoo the same thing as getting references for your resume...