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346 pages • missing pub info (editions)
ISBN/UID: 9781138129726
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 29 September 2015
Description
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the d...
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346 pages • missing pub info (editions)
ISBN/UID: 9781138129726
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 29 September 2015
Description
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the d...