Unpacking IKEA: Swedish Design for the Purchasing Masses by Pauline Garvey
Unpacking IKEA: Swedish Design for the Purchasing Masses

Pauline Garvey

Unpacking IKEA: Swedish Design for the Purchasing Masses

Pauline Garvey

174 pages first pub 2016 (editions)

medium-paced
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Description

This book represents the first anthropological ethnography of Ikea consumption and goes to the heart of understanding the unique and at times frantic popularity of this one iconic transnational store. Based on a year of participant observation in ...

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