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368 pages • first pub 2018 (editions)
ISBN/UID: 9780008296995
Format: Paperback
Language: English
Publisher: HarperCollins
Publication date: 07 June 2018
Description
Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many "frenemies," a term whose ubiquitous use in this...
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368 pages • first pub 2018 (editions)
ISBN/UID: 9780008296995
Format: Paperback
Language: English
Publisher: HarperCollins
Publication date: 07 June 2018
Description
Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many "frenemies," a term whose ubiquitous use in this...