The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do by Clotaire Rapaille, Barrett Whitener

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do

Clotaire Rapaille, Barrett Whitener with Clotaire Rapaille (Narrator)

missing page info Add in missing page information • first pub 2006 (editions)

challenging informative reflective fast-paced
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Description

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations...

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