The Influencer Industry: The Quest for Authenticity on Social Media by Emily Hund

The Influencer Industry: The Quest for Authenticity on Social Media

Emily Hund

232 pages first pub 2023 (editions)

nonfiction history sociology challenging informative reflective medium-paced
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Description

Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digita...

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