Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters) by Ken Auletta

Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

Ken Auletta

368 pages • first pub 2018 (editions)

nonfiction business economics reference adventurous informative slow-paced
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of GoogledAdvertising and marketing touches on eve...

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