The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells by Robert W. Bly

The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells

Robert W. Bly

336 pages first pub 2002 (editions)

nonfiction business informative medium-paced
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Description

The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from...

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